The city,in focus.
Case study · Eyewear
Optique — the eyewear store, editorial edition
Optique is a premium eyewear store in Algeria: prescription frames and sunglasses, designed like fashion pieces. The goal — a desirable monochrome catalogue, a reassuring frame choice (shape, material, face fit) and a smooth checkout, prescription included.
The challenge
Selling eyewear online means clearing two doubts: 'will it suit me?' and 'how do I handle my prescription?'. We needed a flow that builds trust — a shape-and-face guide, detailed product pages (material, shape, dimensions), prescription handling, and careful delivery to all 58 wilayas.
What we built
An editorial e-commerce site, monochrome and polished, mobile-first, with a filterable catalogue and a full back office to manage collections, stock and orders.
Our approach
Scoping
We start from your collections, your brands and your delivery constraints to define the scope and the priorities.
Design
Monochrome editorial identity (black, white, one vivid accent), mobile-first mockups and a checkout flow built to convert — validated before a single line of code.
Development
Catalogue filterable by shape and use, product pages, prescription handling, COD / CIB payment, with a tailor-made back office.
Go-live
Testing, performance and SEO optimization, then launch — source code and onboarding included.
Tech stack
Under the hood
Performance
Despite the large fashion imagery, every page is server-rendered and cached to show in under two seconds — compressed visuals, instant filters and gallery on mobile.
SEO
Built for Google from day one: clean URLs, product structured data, multilingual tags (hreflang FR / AR) and an auto-generated sitemap — to rank for 'sunglasses Algiers' as well as brand queries.
Bilingual experience
Arabic isn't a bolt-on translation. The interface flips fully to RTL — fonts, numbers and layout adapt — for a genuinely native experience in both languages.
From face shape to confirmed prescription, every detail turns hesitation into a confident purchase.
Results
< 0.0 s
Mobile load time
+0 %
Conversion rate
0
Wilayas delivered
FR · AR
Natively bilingual
“Customers choose their frames with confidence, prescription included, without setting foot in the shop. Returns dropped and the average basket climbed.”
What's next
Frequently asked questions
Depending on scope, a store like Optique ships in 4–6 weeks — design, integrations and go-live included.
The customer uploads their prescription and picks lens options at checkout; everything lands in the back office for processing.
Yes. COD is at the heart of the flow, plus the official SATIM gateway (CIB & Edahabia).
Yes, the interface is fully bilingual with native RTL support — every page exists in French and Arabic.
You do. The source code is handed over to the client at delivery, with no hidden subscription.