NOUVELLESAISON
Des pièces pensées pour la chaleur algérienne — coton léger, coupes nettes et des prix justes.
Case study · Fashion
Éclat — streetwear fashion, online
Éclat is a fashion & streetwear store in Algeria: men's and women's ready-to-wear, limited-edition drops and everyday essentials. The goal — a desirable lookbook, a reassuring size choice and a smooth checkout, cash on delivery included.
The challenge
Selling clothes online means clearing two doubts: 'will it fit me?' and 'is it worth the price?'. We needed a flow that creates desire — strong fashion visuals, a clear size guide, detailed product pages (material, cut, measurements), and careful delivery to all 58 wilayas.
What we built
A fashion e-commerce site, crisp and high-contrast, mobile-first, with a filterable catalogue, a lookbook and a full back office to manage collections, stock and orders.
Our approach
Scoping
We start from your collections, your drops and your delivery constraints to define the scope and the priorities.
Design
Strong streetwear identity (black, white, one bold yellow), mobile-first mockups and a checkout flow built to convert — validated before a single line of code.
Development
Catalogue filterable by size and department, size guide, lookbook, COD / CIB payment, with a tailor-made back office.
Go-live
Testing, performance and SEO optimization, then launch — source code and onboarding included.
Tech stack
Under the hood
Performance
Despite the large fashion imagery, every page is server-rendered and cached to show in under two seconds — compressed visuals, instant filters and lookbook on mobile.
SEO
Built for Google from day one: clean URLs, product structured data, multilingual tags (hreflang FR / AR) and an auto-generated sitemap — to rank for 'streetwear Algiers' as well as brand queries.
Bilingual experience
Arabic isn't a bolt-on translation. The interface flips fully to RTL — fonts, numbers and layout adapt — for a genuinely native experience in both languages.
From scrolling the lookbook to the parcel delivered against payment, every detail turns desire into a confident order.
Results
< 0.0 s
Mobile load time
+0 %
Conversion rate
0
Wilayas delivered
FR · AR
Natively bilingual
“Customers order with confidence, size included, and come back for every drop. The site turned our Instagram into a real store.”
What's next
Frequently asked questions
Depending on scope, a store like Éclat ships in 4–6 weeks — design, integrations and go-live included.
Every page includes a size guide and measurements; the return policy is configurable in the back office.
Yes. COD is at the heart of the flow, plus the official SATIM gateway (CIB & Edahabia).
Yes, the interface is fully bilingual with native RTL support — every page exists in French and Arabic.
You do. The source code is handed over to the client at delivery, with no hidden subscription.