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Niche Fragrance Atelier

Wearyouraura.

Fragrances composed in small batches — rare botanicals, slow-pressed oils, and a finish that lingers like memory.

12
Signature accords
100%
Cruelty-free
24h
Lasting sillage
Obsidienne

Obsidienne

14 900 DA

Soleil d'Or

Soleil d'Or

12 900 DA

Rose Mémoire

Rose Mémoire

9 900 DA

Écarlate

Écarlate

13 900 DA

Obsidienne

Obsidienne

14 900 DA

Soleil d'Or

Soleil d'Or

12 900 DA

Rose Mémoire

Rose Mémoire

9 900 DA

Écarlate

Écarlate

13 900 DA

Vétiver Blanc

Vétiver Blanc

11 500 DA

Fleur de Verre

Fleur de Verre

8 900 DA

Lumière

Lumière

9 500 DA

Ambre Fauve

Ambre Fauve

13 500 DA

Vétiver Blanc

Vétiver Blanc

11 500 DA

Fleur de Verre

Fleur de Verre

8 900 DA

Lumière

Lumière

9 500 DA

Ambre Fauve

Ambre Fauve

13 500 DA

OudBergamotTuberoseAmbergrisIrisVetiverNeroliSaffronCashmere MuskBlack Currant

Case study · Fragrance

AuraLuxe — the niche perfume house, online

AuraLuxe is a niche perfume house: small-batch fragrances, a polished image and a shopping experience worthy of the product. The goal — translate luxury online while staying 100% built for the Algerian market, from picking a scent to delivery.

The challenge

Selling perfume online means selling the invisible — you can't smell before you buy. We needed an experience that builds trust and desire (refined visuals, clear scent profiles, samples) while loading fast on mobile and handling CIB / Edahabia payment and delivery to all 58 wilayas.

What we built

A custom, dark and editorial e-commerce site, mobile-first, with a full back office to manage collections, stock and orders.

Catalogue by olfactory family (woody, amber, floral…) with search and filters
Rich product pages: top / heart / base notes, sillage and longevity
Discovery sets and samples to remove the 'I can't smell it' barrier
Wishlist and checkout optimized for conversion
CIB & Edahabia payment (SATIM gateway) + cash on delivery
Fully bilingual FR / AR interface with native RTL support
Admin dashboard: products, stock, promotions and analytics

Our approach

01

Scoping

We start from your brand, your collections and your delivery constraints to define the scope and the priorities.

02

Design

Luxury art direction (dark + gold), mobile-first mockups and a checkout flow built to convert — validated with you before a single line of code.

03

Development

Catalogue by families and notes, CIB / Edahabia payment and carrier integrations, with a tailor-made back office.

04

Go-live

Testing, performance and SEO optimization, then launch — source code and onboarding included.

Tech stack

Next.jsReactTypeScriptTailwind CSSPostgreSQLAPI RESTSATIM / CIBVercel

Under the hood

Performance

Despite the rich visuals and effects, every page is server-rendered and cached to show in under two seconds — images compressed and loaded on demand, the cart always responsive.

SEO

Built for Google from day one: clean URLs, product structured data, multilingual tags (hreflang FR / AR) and an auto-generated sitemap — to rank for 'niche perfume Algeria' as well as brand queries.

Bilingual experience

Arabic isn't a bolt-on translation. The interface flips fully to RTL — fonts, numbers and layout adapt — for a genuinely native experience in both languages.

From the first glance to the delivered flacon, every detail sustains desire and trust.

Results

< 0.0 s

Mobile load time

+0 %

Conversion rate

0

Wilayas delivered

FR · AR

Natively bilingual

The site finally does our perfumes justice — dark, elegant and fast. Our customers buy with confidence.

The AuraLuxe team

What's next

Scent quiz to recommend the right perfume
Loyalty program and limited-edition sets
'Perfume of the month' subscription
Installable mobile app (PWA)

Frequently asked questions

Depending on scope, a store like AuraLuxe ships in 3–6 weeks — design, integrations and go-live included.

Detailed scent profiles (top / heart / base), discovery sets, samples and customer reviews — everything is designed to remove that barrier.

Yes. We integrate the official SATIM gateway (CIB & Edahabia), plus cash on delivery.

Yes, the interface is fully bilingual with native RTL support — every page exists in French and Arabic.

You do. The source code is handed over to the client at delivery, with no hidden subscription.